The Heart of the Matter: Why Emotional Intelligence is More Important Than Ever

In a world increasingly driven by data, algorithms, and automated processes, it’s easy to believe that pure logic and raw intellect are the keys to success. Yet, we have all witnessed the same scene play out in countless variations: the brilliant strategist who can’t inspire their team, the technically gifted manager whose department is in constant turmoil, or the incredibly smart individual who struggles to maintain meaningful relationships. Conversely, we know leaders who can unite a fractured team with a few carefully chosen words, colleagues who navigate crises with grace and calm, and friends who seem to innately understand what we need without us having to say it.

The differentiating factor in these scenarios is not IQ, technical skill, or formal education. It is Emotional Intelligence (EI or EQ), a complex and profound set of capabilities revolving around our ability to perceive, understand, use, and manage emotions in ourselves and in others.

For decades, EI was a soft concept, often dismissed in favor of more traditional metrics of intelligence. Today, a vast body of research has established it as a critical predictor of performance, a cornerstone of effective leadership, and a fundamental component of a well-lived life. This article will journey into the core of emotional intelligence, exploring its scientific origins, the key models that define it, its transformative applications in our personal and professional lives, the valid criticisms it faces, and its evolving role in an era of artificial intelligence. Understanding EI is no longer just a professional advantage; it’s an essential human skill for navigating an increasingly complex world.


A New Kind of Smart: The Historical Roots of Emotional Intelligence

While the term “emotional intelligence” entered the popular lexicon in the 1990s, its conceptual roots run much deeper, branching from early 20th-century psychology’s attempts to understand the facets of intelligence beyond pure cognition.

Early Seeds: From Social to Non-Intellective Intelligence

As early as the 1920s, psychologist E.L. Thorndike proposed the concept of “social intelligence,” which he defined as the ability to understand and manage men and women, boys and girls—to act wisely in human relations. This was one of the first formal recognitions that being “book smart” was different from being “people smart.” A few decades later, David Wechsler, the creator of the influential Wechsler Adult Intelligence Scale (WAIS), noted that “non-intellective” factors, such as affective and conative abilities, were essential for predicting a person’s ability to succeed in life. He argued that no intelligence test could be considered complete until it adequately measured these aspects.

These early ideas, however, remained on the fringes of mainstream intelligence research, which was heavily focused on cognitive abilities like memory, spatial reasoning, and verbal comprehension—the components of what we now call the Intelligence Quotient (IQ).

The Scientific Framework: Salovey and Mayer’s Seminal Work

The modern era of EI began in 1990 with a landmark academic paper titled “Emotional Intelligence” by psychologists Peter Salovey and John D. Mayer . They were concerned that the nebulous concept of social intelligence lacked a rigorous scientific framework. Their goal was to formally define a new, distinct intelligence by asserting that cognition and emotion, far from being opposing forces, are intricately interconnected .

They proposed that emotional intelligence was a genuine form of mental ability that involved processing affective information. Their initial model defined EI as “the subset of social intelligence that involves the ability to monitor one’s own and others’ feelings and emotions, to discriminate among them and to use this information to guide one’s thinking and actions.” This was a pivotal moment, shifting the conversation from vague personality traits to a measurable set of cognitive abilities related to emotion .

The Tipping Point: Daniel Goleman and Popularization

While Salovey and Mayer laid the scientific foundation, it was science journalist Daniel Goleman who catapulted the concept to global fame with his 1995 bestseller, Emotional Intelligence. Goleman’s work translated the academic research into an accessible and compelling narrative, arguing that EQ was a more powerful predictor of success in life than IQ . He tapped into a universal truth that many people intuitively understood: how you handle yourself and your relationships often matters more than how smart you are.

Goleman’s popularization was a double-edged sword. On one hand, it brought immense attention to the importance of emotions in education, business, and daily life. On the other, his broader, more inclusive definition—which blended abilities with personality traits like optimism and conscientiousness—led to significant confusion and debate within the scientific community, a tension that persists to this day .


Deconstructing the Concept: The Core Models of Emotional Intelligence

The popularization of EI led to the development of different conceptual frameworks, or models. Understanding these models is crucial because they define emotional intelligence in fundamentally different ways and, consequently, measure it differently. They are generally categorized into three types: the ability model, the trait model, and mixed models .

1. The Ability Model: EI as a Pure Intelligence

Championed by the pioneers Salovey and Mayer, the ability model views emotional intelligence as a pure intelligence, much like mathematical or verbal intelligence . It posits that EI is comprised of a distinct set of cognitive abilities for reasoning with and about emotions, which can be learned and developed. Their refined model outlines a hierarchy of four interconnected skills, or “branches”:

  1. Perceiving Emotions: This is the most basic skill. It is the ability to accurately identify emotions in oneself and others through non-verbal cues like facial expressions, body language, and tone of voice. It also includes the ability to detect emotions in objects, art, and music.
  2. Using Emotions to Facilitate Thought: This branch involves harnessing the power of emotions to enhance cognitive processes. For example, a positive mood can facilitate creative brainstorming and expansive thinking, while a slightly negative mood might promote more focused, analytical, and detail-oriented work. It’s about leveraging a mood for a specific cognitive task.
  3. Understanding Emotions: This is a more complex skill that involves comprehending emotional language and the intricate relationships between emotions. It includes understanding how simple emotions combine to form complex ones (e.g., how disappointment and jealousy can co-exist) and recognizing how emotions transition over time (e.g., how annoyance can escalate to rage if unaddressed).
  4. Managing Emotions: This is the highest-level skill. It is the ability to regulate one’s own emotions and to manage the emotions of others to achieve desired outcomes. This is not about suppressing feelings, but rather being open to them and making deliberate decisions about how to best incorporate them into your thinking and behavior. It includes calming yourself down after a setback or helping to soothe an anxious friend.

Under this model, EI is measured with performance-based tests like the Mayer-Salovey-Caruso Emotional Intelligence Test (MSCEIT), where individuals solve emotion-related problems that have correct and incorrect answers.

2. The Trait Model: EI as a Personality Facet

Developed primarily by psychologist K.V. Petrides, the trait model reframes emotional intelligence as trait emotional self-efficacy . It is not concerned with abilities, but with a person’s self-perceptions of their emotional world. It encompasses a collection of behavioral dispositions and perceived abilities, and is measured through self-report questionnaires like the Trait Emotional Intelligence Questionnaire (TEIQue).

In this view, EI is considered a constellation of personality traits, such as adaptability, assertiveness, self-esteem, and stress management. It answers the question, “How emotionally intelligent do you think you are?” rather than “How emotionally intelligent are you?” Because of this, the trait model shows a significant overlap with the Big Five personality dimensions (particularly extraversion, agreeableness, and neuroticism).

3. Mixed Models: A Hybrid Approach

Mixed models, as the name suggests, combine elements of both the ability and trait models. They conceptualize emotional intelligence as a broad mix of skills, competencies, and personality traits that are believed to contribute to success.

  • Daniel Goleman’s Competency Model: This is the most famous mixed model, particularly in the business world. Goleman’s framework outlines four quadrants comprising 18 competencies that are essential for workplace performance:
    • Self-Awareness: (Emotional Self-Awareness)
    • Self-Management: (Emotional Self-Control, Adaptability, Achievement Orientation, Positive Outlook)
    • Social Awareness: (Empathy, Organizational Awareness)
    • Relationship Management: (Influence, Coach and Mentor, Conflict Management, Teamwork, Inspirational Leadership)
  • Reuven Bar-On’s Model: Another influential mixed model, Bar-On’s framework defines emotional-social intelligence as a cross-section of interrelated competencies that determine how effectively we understand and express ourselves, understand others, and cope with daily demands. It includes components like stress tolerance, flexibility, and problem-solving.

These mixed models are highly practical and have been widely adopted in corporate training and leadership development programs. They are typically measured using self-report surveys or 360-degree feedback tools, where peers, subordinates, and superiors rate an individual’s emotional competencies.


The Real-World Impact: Applications of Emotional Intelligence

The surge of interest in EI is driven by its proven impact across nearly every domain of human life . It is not an abstract psychological construct but a set of practical skills that yield tangible benefits.

Leadership and the Workplace

Nowhere has the impact of EI been more thoroughly documented than in the workplace .

  • Effective Leadership: Research consistently shows that the most effective leaders have high levels of emotional intelligence. High-EI leaders are better at inspiring and motivating their teams, managing conflict, communicating a vision, and cultivating a climate of trust and psychological safety. They can read the emotional climate of a room and adapt their message accordingly, fostering buy-in rather than just compliance.
  • Team Performance: Teams composed of members with higher collective EI demonstrate better cooperation, communication, and conflict resolution. They are more resilient in the face of setbacks and more innovative because members feel safe to voice ideas without fear of ridicule.
  • Hiring and Promotion: Many leading companies, from Google to the U.S. Air Force, have integrated EI assessments into their hiring and development processes. They have found that for senior roles, EI is often a better predictor of success than technical skills or IQ.
  • Improved Well-being: A high-EI work environment contributes to lower stress levels, reduced burnout, and higher job satisfaction. When employees feel understood and supported, they are more engaged and committed.

Education and Personal Development

The application of EI in schools, often under the banner of Social and Emotional Learning (SEL), is transforming education .

  • Academic Performance: Students who participate in SEL programs show improved academic performance. They are better able to manage stress, focus their attention, and collaborate with peers, all of which contribute to better learning outcomes.
  • Mental Health and Well-being: SEL teaches children and adolescents crucial life skills for managing anxiety, depression, and stress. It helps them build healthy relationships, develop empathy, and make responsible decisions, leading to a reduction in behavioral problems and bullying.
  • Life-Long Skills: By fostering self-awareness and self-regulation from a young age, education systems can equip future generations with the resilience and interpersonal skills needed to thrive in all aspects of their lives.

Personal Relationships and Mental Health

At its core, emotional intelligence is the foundation of healthy human connection.

  • Stronger Relationships: Individuals with higher EI tend to have more satisfying and stable relationships. Their ability to empathize, communicate effectively, and manage conflict constructively allows them to build deep and meaningful bonds with partners, family, and friends.
  • Better Mental Health: A strong link exists between EI and psychological well-being. The ability to identify and manage negative emotions like anxiety, anger, and sadness is a protective factor against a range of mental health issues. Self-awareness helps in recognizing the triggers of stress, while self-regulation provides the tools to cope with them effectively.

The Critical Perspective: Debates and Limitations

Despite its widespread acceptance, emotional intelligence is not without its critics and controversies . Acknowledging these issues is essential for a balanced understanding.

  • Definitional Confusion: The primary criticism revolves around the lack of a single, universally accepted definition. The chasm between the narrow, scientific ability model and the broad, all-encompassing mixed models leads to confusion. Critics argue that mixed models are so broad that they simply repackage existing personality traits and competencies under a new, trendy label.
  • Measurement Issues: The validity of measuring EI is a hot topic. Performance-based tests like the MSCEIT are scientifically robust but can be time-consuming and expensive. In contrast, self-report measures (used for trait and mixed models) are convenient but suffer from inherent biases. People may not have accurate self-perceptions, or they may answer in a socially desirable way. Can you truly measure how empathetic you are just by asking yourself?
  • The “Dark Side” of EI: High emotional intelligence is not always used for good. An individual with a sophisticated ability to perceive and manage others’ emotions can use those skills for manipulation, deception, and personal gain. Charismatic but toxic leaders often possess high EI, which they use to control and exploit others.
  • Predictive Power: While proponents claim EI is a powerful predictor of success, some research suggests its predictive power is modest once you account for IQ and the Big Five personality traits. The debate continues over how much unique variance in life outcomes EI can explain.

The Future of Intelligence: EI in the Age of AI

As artificial intelligence continues its rapid advancement, the importance of human emotional intelligence is paradoxically set to increase. AI can analyze data, write code, and even diagnose diseases with superhuman accuracy, but it struggles with the nuanced, context-dependent world of human emotion .

  • The Human Differentiator: In a future where AI automates many cognitive tasks, skills like empathy, collaboration, influence, and creative problem-solving—all hallmarks of high EI—will become premium human skills. Jobs that require deep interpersonal connection and emotional understanding (e.g., therapists, coaches, creative directors, and effective leaders) will be the most resistant to automation.
  • AI as a Tool for EI Development: Technology itself can be used to enhance our emotional intelligence. AI-powered coaching apps can provide real-time feedback on tone of voice during a presentation, virtual reality simulations can help individuals practice navigating difficult conversations, and wearable biosensors can increase our awareness of our physiological stress responses.
  • The Need for Ethical AI: As we build more sophisticated AI, especially those designed to interact with humans (like chatbots and virtual assistants), we must imbue them with a rudimentary form of emotional intelligence to ensure they are helpful and not harmful. This requires us to better understand our own emotional frameworks to build AI that is responsible, empathetic, and aligned with human values .

Conclusion: A Call to Cultivate Our Humanity

Emotional intelligence is far more than a corporate buzzword or a pop psychology fad. It is a fundamental human capacity that underpins our ability to lead, connect, and flourish. From the scientific rigor of the ability model to the practical applications of mixed models, the study of EI has provided invaluable insights into what it means to be effectively human. It teaches us that emotions are not noise to be suppressed but data to be understood and leveraged.

In an age of profound technological and social change, cultivating our emotional intelligence is not a remedial task but a vital act of personal and professional development. By developing our ability to look inward with honesty (self-awareness), manage our internal world with grace (self-regulation), understand others with compassion (empathy), and build relationships with skill, we are not only investing in our own success and well-being but also contributing to a more understanding, resilient, and humane society. The ultimate intelligence, it turns out, may lie in the wisdom of the heart.

Why People Believe in Astrology in 2025: What the Latest Research Really Shows

Astrology isn’t a science—but the newest social-science research is getting much better at explaining why it remains compelling to millions. This piece synthesizes the freshest, most credible findings (2018–2025) into a clear picture of who believes, what they believe, and the psychological and cultural forces that keep astrology sticky in a hyper-scientific age.


Executive summary (for busy readers)

  • Scientific validity: Controlled tests—old and new—continue to find no predictive power for astrology beyond chance. Recent large-scale studies and replications reinforce this conclusion. bbcearth.comClearer Thinking
  • Prevalence in the U.S. (2024–2025): About 27% of U.S. adults say they believe in astrology; 30% consult astrology/tarot/fortune tellers at least yearly (mostly “for fun”). Younger women and LGBTQ+ adults report higher engagement. Pew Research Center
  • The best current explanation: A 2025 peer-reviewed analysis of 8,553 Americans (GSS) finds that cognitive ability (Wordsum) and education are the strongest predictors of disbelief in astrology; religiosity/spirituality and political orientation show little to no independent effect—contrary to several older theories. Gwern
  • Personality link (2022): In a smaller, independent study, narcissism and (to a lesser extent) agreeableness correlate with higher astrological belief; intelligence correlates negatively. Treat these as suggestive (non-representative sample). ia600802.us.archive.org
  • Measurement matters: Older European surveys overstated “belief in astrology” due, in part, to linguistic confusion with astronomy; results drop sharply when “horoscope” is used instead of “astrology.” WIRED
  • Identity, coping, and meaning: Ethnographic/qualitative work shows astrology can support self-interpretation and coping during uncertainty—functions separate from scientific truth. research.gold.ac.ukecontent.hogrefe.com
  • AI era twist (emerging): A 2024 preprint suggests belief in AI predictions co-varies with belief in astrology/personality predictions—pointing to a broader psychology of credulity toward predictive systems. Treat as preliminary. arXiv

1) The scientific status of astrology: still no signal

Across a century of tests, astrology has not yielded reliable predictive accuracy under controlled conditions. A clear, accessible synthesis by BBC Earth (2024) traces two well-designed tests: the classic Nature study by Carlson (1985), and a 2024 replication in which 152 astrologers attempted to match real natal charts to people’s life/personality data. The group performed no better than chance, with no individual outliers beating rigorous thresholds. bbcearth.comClearer Thinking

Evidence maturity: Established. Multiple independent tests converge on the same verdict: astrology’s descriptive narratives can feel meaningful, but when you demand predictive accuracy, performance collapses to statistical noise. bbcearth.com

Practical implication: For science communication, the key is to separate meaning-making value (identity, reflection, social bonding) from claims of causal prediction. The former may be real and important to users’ lives; the latter repeatedly fails empirical tests. bbcearth.com


2) How common is belief—and among whom?

The Pew Research Center (May 2025) surveyed 9,593 U.S. adults:

  • 27% say they believe in astrology (“the position of the stars and planets can affect people’s lives”), similar to 2017.
  • 30% consult astrology/horoscopes/tarot/fortune-tellers at least yearly—but most do so “just for fun,” and very few rely heavily on them for major life decisions (1% “a lot”).
  • Demographic patterning: Women—especially women 18–49—and LGBT adults report higher engagement; political conservatives and college graduates are less likely to believe. Pew Research Center

A separate YouGov (2022) poll found 27% of Americans believe in astrology, with higher rates among under-30s, which is broadly consistent with Pew’s current estimates. YouGov

Evidence maturity: Established for the U.S.; consistent across reputable surveys using similar wording. (Cross-national estimates vary widely with question wording—see §5.) Pew Research Center


3) Competing explanations: what the newest large dataset says

Historically, three broad hypotheses have framed debates about astrological belief:

  1. Superficial knowledge (or “scientific literacy”) hypothesis: astrology appeals more when education and cognitive ability are lower.
  2. Metaphysical unrest/uncertainty hypothesis: people turn to astrology for spiritual satisfaction or to cope with existential insecurity.
  3. Authoritarian personality/politics hypothesis: belief reflects authoritarian tendencies or specific ideologies.

A 2025 analysis of 8,553 U.S. adults (General Social Survey) provides the strongest, most recent test. Using Wordsum (a validated proxy for general cognitive ability), years of education, measures of religiosity/spirituality, trust in science, and political orientation, the study found:

  • Cognitive ability and education were the dominant predictors of disbelief (i.e., higher scores → more likely to say astrology is not scientific).
  • Religiosity and spirituality showed no significant effects once other variables were included.
  • Political orientation showed little to no independent relationship.
  • Trust in science had at most a trivial relationship to astrological belief. Gwern

Interpretation: The 2025 paper substantially elevates the evidential weight behind the superficial knowledge hypothesis—while de-emphasizing spiritual and political explanations, at least in contemporary U.S. data using “Is astrology scientific?” as the criterion. Gwern

Evidence maturity: High for the direction (education/cognition matter), with the usual caveats: “astrology is scientific?” measures belief in scientific status, not every form of use (see §5 and §6). Gwern


4) Personality and individual differences: the narcissism signal (and its limits)

A separate line of work examines personality traits. A 2022 paper in Personality and Individual Differences (N=264, convenience sample) reported that narcissism was the strongest predictor of belief in astrology, with intelligence negatively correlated and some additional associations (e.g., agreeableness). Because the sample is non-representative and modest in size, its effect sizes should be viewed as suggestive, not definitive. ia600802.us.archive.org

Nonetheless, the 2025 GSS analysis explicitly notes that its findings on intelligence/education align with the broader literature on “pseudo-profound” statements, where lower analytic reasoning and lower cognitive ability track higher endorsement of vague-but-profound-sounding claims. That literature (e.g., Pennycook et al., 2015) offers a mechanistic clue: people who are more prone to accept “profound-sounding nonsense” also tend to endorse paranormal/pseudoscientific content. Cambridge University Press & AssessmentGwern

Evidence maturity: Moderate. The personality signal—especially narcissism—has replications and media summaries, but we still lack multiple large, nationally representative replications using standardized astrology belief scales. Treat as credible but not conclusive. ia600802.us.archive.orgPsyPost – Psychology News


5) Measurement matters: small words, big differences

A recurring pitfall: what, exactly, is being measured? The U.S. General Social Survey contains two relevant items—one tapping whether people read horoscopes, and another asking whether “astrology is scientific.” Older European surveys sometimes used the word “astrology” where respondents may have heard “astronomy.” When researchers swap “astrology” for “horoscopes,” belief in “science-ness” plummets (from >50% to ~6% in one notable comparison). gss.norc.orgWIRED

This matters because the 2025 GSS-based paper primarily models responses to “Is astrology scientific?” Respondents can use or enjoy astrology without classifying it as “scientific,” and some might believe astrology has personal meaning while also acknowledging it fails scientific criteria. When interpreting any single number about “belief in astrology,” always check the item wording. gss.norc.org

Evidence maturity: Established. Survey methodology research consistently shows wording effects and domain confusion can distort estimates. WIRED


6) What people do with astrology: identity, coping, and community

Even if astrology cannot predict, it can function. Qualitative and theoretical work highlights astrology’s roles in identity construction (“who am I, really?”), narrative framing, and coping with uncertainty or stress. Classic experiments and ethnographies found links between personal crises and increased interest in astrology, and that affirming horoscopes can temporarily boost mood or performance—consistent with expectancy/placebo effects. econtent.hogrefe.comresearch.gold.ac.ukbbcearth.com

Recent sociology (2025, mixed methods) underscores how Americans talk about and use astrology today, suggesting that for many it’s less a truth claim and more a tool for reflection, social connection, and navigating life transitions—especially among younger cohorts for whom structured religious affiliation may be less salient. Caveat: this new work is emerging and nuanced; always read beyond headlines. SAGE Journals+1

Evidence maturity: Moderate for coping/identity uses (supported by earlier peer-reviewed work), emerging for current U.S. patterns from new mixed-methods sociology. econtent.hogrefe.comresearch.gold.ac.uk


7) The digital-prediction ecosystem: why AI and astrology sometimes rhyme (preliminary)

We live amid algorithmic prognostication—scores, risk models, recommendation engines, and chatbots that feel authoritative. A 2024 arXiv preprint (MIT Media Lab & collaborators; N=238) experimentally compared belief in AI predictions with belief in astrology and personality-based predictions. Findings: belief in AI forecasts positively correlates with belief in astrology/personality forecasts, and paranormal beliefs plus positive attitudes toward AI increase perceived validity/reliability of AI predictions. The authors frame this as a “rational superstition” effect: people often over-credit predictions from systems that appear systematic—even when their actual validity is opaque or untested. Important: this is a preprint, not yet peer-reviewed. arXiv

Related literatures strengthen plausibility: individuals who score higher on bullshit receptivity are more prone to endorse fake news and epistemically suspect claims; social video ecosystems can amplify paranormal content and normalize credulity. None of these prove that “astrology users = AI over-trusters,” but they map a shared cognitive terrain—credence in confident predictions with weak accountability. PubMedTaylor & Francis Online

Evidence maturity: Emerging. Treat as a promising research frontier, not settled fact. arXiv


8) Pulling the threads together: a systems view

What we know with confidence (2025):

  1. Astrology’s predictive claims fail when put to robust tests (double-blind, pre-registered designs, adversarial collaboration). This remains true for both sun-sign and full natal chart readings. bbcearth.comClearer Thinking
  2. Belief and use are stable at minority but non-trivial levels in the U.S. (≈27% belief; ≈30% consult at least yearly, mostly for fun). Engagement is demographically patterned (younger, women, LGBTQ+ more involved). Pew Research Center
  3. The best predictor of skepticism is cognitive ability/education, not spirituality or partisanship, in recent U.S. data. This elevates science-reasoning skills over identity variables as the main barrier to astrological credence—at least as measured by “Is astrology scientific?” items. Gwern
  4. Survey wording and domain confusion can inflate or depress apparent “belief.” Interpret any single statistic with care. WIRED
  5. Psychological functions (meaning-making, self-verification, coping, community) help explain why astrology persists regardless of truth value. econtent.hogrefe.comresearch.gold.ac.uk

What is plausible but less settled:

  • Narcissism may robustly predict stronger astrological belief; agreeableness sometimes co-varies; more replications with representative samples are needed. ia600802.us.archive.org
  • AI era parallels: initial evidence suggests over-belief in AI predictions can ride the same cognitive rails as belief in astrology. Early but intriguing. arXiv

9) Practical implications—for education, media, and policy

a) Teach the difference between meaning and mechanism

In public communication, acknowledge astrology’s meaning-making role while separating it from mechanistic claims (“the planets cause personality”). Framing astrology as narrative (not causal prediction) diffuses defensiveness and opens space for critical thinking around evidence. bbcearth.com

b) Prioritize reasoning skills over “fact dumps”

The 2025 GSS analysis suggests that cognitive ability and education—not ideology—most strongly predict skepticism. Target reasoning skills: causal inference basics, base rates, placebo effects, p-values/false positives, and out-of-sample prediction. Interventions that build calibration and discernment (not just facts) have the best chance to generalize from “astrology” to other domains. Gwern

Linked literatures show that reducing susceptibility to bullshit and fake news requires training analytic reflection and source evaluation, not just content knowledge. Cambridge University Press & AssessmentPubMed

c) Show the test

The 2024 full-chart challenge is a model of transparent testing: public protocol, data sharing, and clear success thresholds. Educators can walk students through why the design was fair—and why near-chance outcomes matter. This builds intuition for statistical power, confidence intervals, and base rates. Clearer Thinking

d) Design nudges for the algorithmic era

If a subset of users over-credits any confident-sounding prediction (AI or astrology), platform designers and policymakers can require salient uncertainty displays, validation reports, and post-hoc auditability for predictive systems touching health, finance, or safety. Dialogue-based, personalised corrections—sometimes delivered by AI—have shown promise in reducing entrenched false beliefs in other domains (e.g., conspiracies). Carefully adapted, such approaches could help right-size trust in consumer prediction tools. Caveat: transfer from conspiracy contexts to astrology has not been empirically tested. Science

e) Respect user goals; offer science-aligned substitutes

Where astrology meets psychological needs (reflection, community, coping), offer adjacent, evidence-compatible practices: journaling programs with feedback, values-clarification exercises, peer support circles, and strengths/values assessments with validated measures. This meets human needs without pretending cosmic causation. research.gold.ac.uk


10) What to watch next (research agenda)

  1. Representative, multi-trait replications: Extend the narcissism finding using probability samples and validated belief scales (e.g., Belief in Astrology Inventory), alongside Wordsum/CRT and education. This can disentangle which traits matter independently. ia600802.us.archive.orgGwern
  2. Longitudinal designs: Do life stressors causally increase astrological engagement? Older work hints at this; modern cohorts and social media could change the dynamics. econtent.hogrefe.com
  3. Item-wording and construct clarity: Continue to compare “astrology” vs “horoscopes” vs “zodiac” phrasing; validate multi-item scales that separate use, identity value, and scientific status. WIRED
  4. Interdisciplinary tests of predictive claims: Encourage pre-registered, adversarial-collaboration designs for any mechanistic claims (e.g., birth-chart factors vs. blind personality outcomes). Leverage open data and Bayesian sequential designs to avoid over- or under-powered trials. Clearer Thinking
  5. AI-credulity convergence: Replicate (and peer-review) the AI vs astrology credulity link; test interventions (uncertainty prompts, calibration training) to reduce over-belief in any opaque predictive system. arXiv

11) Frequently asked questions

Q1: If 27% believe in astrology, does that mean a third of people make big decisions that way?
No. The same 2025 Pew survey shows that while 30% consult astrology/tarot/fortune-tellers at least yearly, only 1% say they rely on them “a lot” for major life decisions; most say it’s “just for fun.” Pew Research Center

Q2: Isn’t astrology “scientific” if it helps me feel better?
Helping ≠ causal mechanism. Placebos can help, narratives can help, communities can help—without demonstrating predictive accuracy or causal forces from planets to personality. Both things can be true: astrology may comfort some people while failing scientific tests. bbcearth.com

Q3: Do religious people believe in astrology more?
In the 2025 Pew data, religiously affiliated and unaffiliated Americans reported similar rates of belief (≈27–28%). In the 2025 GSS analysis, religiosity and spirituality did not show significant independent effects once cognition and education were in the model. Pew Research CenterGwern

Q4: Are conservatives the main believers?
Not in recent U.S. data. The 2025 GSS analysis finds little to no independent effect of political orientation. Prior European work linking belief to right-wing authoritarianism appears non-generalizable across time/contexts. Gwern

Q5: But lots of people say astrology works for them. Isn’t that evidence?
Anecdote is not prediction. Many experiences are shaped by confirmation bias, the Barnum effect, and motivated interpretation. Controlled tests are designed to isolate real signal from these human tendencies—and they keep finding no signal for astrological prediction. bbcearth.com


12) Bottom line

By 2025, the scientific status of astrology remains unchanged: no predictive validity. Yet belief and use persist at non-trivial levels—especially among younger adults—because astrology does cultural and psychological work that many people find valuable. The freshest, largest-scale evidence points to cognitive ability and education as the strongest bulwarks against classifying astrology as “scientific,” with personality (notably narcissism) a plausible contributor for some believers. Measurement nuances and linguistic confusions explain part of the variance across polls, while qualitative research clarifies how astrology functions as identity talk, meaning-making, and coping—even among people who don’t call it “science.” GwernPew Research Centeria600802.us.archive.orgWIREDresearch.gold.ac.uk

Looking ahead, the algorithmic century raises a broader question: why are humans tempted by confident predictions, regardless of whether they come from stars or servers? Early evidence suggests shared psychology—credulity toward systematic-sounding forecasts—and points to interventions that strengthen reasoning, calibration, and healthy skepticism without dismissing people’s need for meaning. That dual commitment—to truth and to human needs—is how we keep the compass steady in an age crowded with oracles. arXivCambridge University Press & Assessment


Sources & further reading (selected)

  • Astrology’s scientific status & tests: BBC Earth overview (2024); ClearerThinking full-chart study (2024). bbcearth.comClearer Thinking
  • Prevalence & demographics: Pew Research Center report (May 21, 2025). Pew Research Center
  • Predictors in U.S. GSS: Edwards et al., Journal of Individual Differences (2025) (Wordsum/education vs. spirituality/politics/trust). Gwern
  • Personality correlates (suggestive): Andersson et al., PAID (2022) (narcissism; convenience sample). ia600802.us.archive.org
  • Measurement caveats: Allum (2011) and the “astrology vs astronomy” confusion in European surveys. repository.essex.ac.ukWIRED
  • Identity & coping: Lillqvist & Lindeman (1998); Clements (2022). econtent.hogrefe.comresearch.gold.ac.uk
  • AI–astrology belief link (preprint): Lee et al. (2024). arXiv

Notes on maturity labels: “Established” = replicated findings in peer-reviewed literature with consistent results; “Moderate” = credible evidence but with limitations (e.g., sample, generalizability); “Emerging” = preprints or first-wave studies where caution is warranted.


Appendix: a short caution on cross-polls and “what counts as belief”

  • “Do you believe astrology is scientific?” taps a science-status judgment.
  • “Do you read horoscopes?” taps engagement/behavior.
  • “Can the stars/planets affect people’s lives?” taps causal belief (often used by Pew/Gallup).

Different items can produce different percentages within the same population at the same time. Always check the item and the sample before comparing numbers. gss.norc.orgPew Research Center

Feel The Colors at This Conceptual Art Exhibition in London

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In today’s competitive market environment, the body copy of your entry must lead the reader through a series of disarmingly simple thoughts.

All your supporting arguments must be communicated with simplicity and charm. And in such a way that the reader will read on. (After all, that’s a reader’s job: to read, isn’t it?) And by the time your readers have reached this point in the finished copy, you will have convinced them that you not only respect their intelligence, but you also understand their needs as consumers.

 

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Discovering Cycling as a Hobby

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In today’s competitive market environment, the body copy of your entry must lead the reader through a series of disarmingly simple thoughts.

All your supporting arguments must be communicated with simplicity and charm. And in such a way that the reader will read on. (After all, that’s a reader’s job: to read, isn’t it?) And by the time your readers have reached this point in the finished copy, you will have convinced them that you not only respect their intelligence, but you also understand their needs as consumers.

As a result of which, your entry will repay your efforts. Take your sales; simply put, they will rise. Likewise your credibility. There’s every chance your competitors will wish they’d placed this entry, not you. While your customers will have probably forgotten that your competitors even exist. Which brings us, by a somewhat circuitous route, to another small point, but one which we feel should be raised.

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10 Myths About Coffee You Shouldn’t Believe In

This is some dummy copy. You’re not really supposed to read this dummy copy, it is just a place holder for people who need some type to visualize what the actual copy might look like if it were real content.

If you want to read, I might suggest a good book, perhaps Hemingway or Melville. That’s why they call it, the dummy copy. This, of course, is not the real copy for this entry. Rest assured, the words will expand the concept. With clarity. Conviction. And a little wit.

In today’s competitive market environment, the body copy of your entry must lead the reader through a series of disarmingly simple thoughts.

All your supporting arguments must be communicated with simplicity and charm. And in such a way that the reader will read on. (After all, that’s a reader’s job: to read, isn’t it?) And by the time your readers have reached this point in the finished copy, you will have convinced them that you not only respect their intelligence, but you also understand their needs as consumers.

Awesome Collection of Magazines That Deserve To Be Read Offline

This is some dummy copy. You’re not really supposed to read this dummy copy, it is just a place holder for people who need some type to visualize what the actual copy might look like if it were real content.

If you want to read, I might suggest a good book, perhaps Hemingway or Melville. That’s why they call it, the dummy copy. This, of course, is not the real copy for this entry. Rest assured, the words will expand the concept. With clarity. Conviction. And a little wit.

In today’s competitive market environment, the body copy of your entry must lead the reader through a series of disarmingly simple thoughts.

All your supporting arguments must be communicated with simplicity and charm. And in such a way that the reader will read on. (After all, that’s a reader’s job: to read, isn’t it?) And by the time your readers have reached this point in the finished copy, you will have convinced them that you not only respect their intelligence, but you also understand their needs as consumers.

As a result of which, your entry will repay your efforts. Take your sales; simply put, they will rise. Likewise your credibility. There’s every chance your competitors will wish they’d placed this entry, not you. While your customers will have probably forgotten that your competitors even exist. Which brings us, by a somewhat circuitous route, to another small point, but one which we feel should be raised.

Workplace Inspiration – Embracing Minimalism

This is some dummy copy. You’re not really supposed to read this dummy copy, it is just a place holder for people who need some type to visualize what the actual copy might look like if it were real content.

If you want to read, I might suggest a good book, perhaps Hemingway or Melville. That’s why they call it, the dummy copy. This, of course, is not the real copy for this entry. Rest assured, the words will expand the concept. With clarity. Conviction. And a little wit.

In today’s competitive market environment, the body copy of your entry must lead the reader through a series of disarmingly simple thoughts.

All your supporting arguments must be communicated with simplicity and charm. And in such a way that the reader will read on. (After all, that’s a reader’s job: to read, isn’t it?) And by the time your readers have reached this point in the finished copy, you will have convinced them that you not only respect their intelligence, but you also understand their needs as consumers.

As a result of which, your entry will repay your efforts. Take your sales; simply put, they will rise. Likewise your credibility. There’s every chance your competitors will wish they’d placed this entry, not you. While your customers will have probably forgotten that your competitors even exist. Which brings us, by a somewhat circuitous route, to another small point, but one which we feel should be raised.

Long copy or short – You decide

As a marketer, you probably don’t even believe in body copy. Let alone long body copy. (Unless you have a long body yourself.) Well, truth is, who‘s to blame you? Fact is, too much long body copy is dotted with such indulgent little phrases like truth is, fact is, and who’s to blame you. Trust us: we guarantee, with a hand over our heart, that no such indulgent rubbish will appear in your entry. That’s why God gave us big blue pencils. So we can expunge every example of witted waffle.

For you, the skies will be blue, the birds will sing, and your copy will be crafted by a dedicated little man whose wife will be sitting at home, knitting, wondering why your entry demands more of her husband‘s time than it should.

But you will know why, won‘t you? You will have given her husband a chance to immortalize himself in print, writing some of the most persuasive prose on behalf of a truly enlightened purveyor of widgets. And so, while your dedicated reader, enslaved to each mellifluous paragraph, clutches his newspaper with increasing interest and intention to purchase, you can count all your increased profits and take pots of money to your bank. Sadly, this is not the real copy for this entry. But it could well be. All you have to do is look at the account executive sitting across your desk (the fellow with the lugubrious face and the calf-like eyes), and say ”Yes! Yes! Yes!“ And anything you want, body copy, dinners, women, will be yours. Couldn’t be fairer than that, could we?